According to a study conducted in 2007 there were at least 2.7 billion mobile subscribers around the world connected with each other using either GSM or CDMA handsets and services. With the inception of mobile in 20th Century between (1960-1980) there have been drastic changes in the services being offered by mobile phones then and now. With the addition of 3G networks , the demand for quality contents has increased.
I myself have four mobile connections from different service providers so that I may be in contact with my loved ones and friends as well , not only this I too want different content for my mobile. In this context mobile marketing does play a very vital role and to manage these there should be a Mobile Marketing Company who can take care of our needs.
Imagine a small website can deliver products around the world and for its marketing it would require devoted team to handle the marketing campaign. Taking a small example , one of the websites using mobile technology started last year has delivered more than 130 million user generated SMS’es and has over 2.5 million users on it’s site. So imagine the potential of Mobile Marketing and it’s extensive reach.