Micromax India is taking the smartphone battle to an all new level. With their latest launch of Yu Yureka Black, it certainly seems so.
Micromax earlier was known to launch pathetic smartphones with outdated processors and low amount of RAM in India at a low ball price. This resulted in Micromax becoming one of the India’s largest smartphone player.
All of which changed with the coming of Chinese players like Xioami, Oppo , Vivo and Gionee. All of the smartphone manufacturer offered good hardware at a competitive price point and this way Micromax’s survival was in question.
It is not like they have not launched good quality smartphones, but there was a perception among people that even though Micromax is coming out with a 15,000 smartphone, the smartphone will not get regular updates or even the hardware might be too pricey.
What is Micromax Yu Yureka Black ?
As you all know that Micromax created Yu brand to be differentiated from parents name. This is why all of their smartphones which come with good features have been under the Yu Yureka Brand.
These are the smartphones that have/are coming under the Yu Brand
- Yureka Black
- Y Unique
- Yunique Plus
- Yureka S
- Yureka Note
- Yureka Plus
Yu Yureka Black Specifications
|Processor||Qualcomm Snapdragon 430|
|Processor Clock Speed||1.4Ghz|
|Processor Architecture||Quad Core based on A53|
|Operating System||Android Marshmallow 6.1|
|Internal Storage||32GB(22.45 GB Available for User)|
|Expendable Storage||Yes(upto 64GB)|
|Primary Camera||13MP IMX258 Sony Sensor|
|Flash||Front and Rear|
|Networks Support||All Indian Bands (4G VoLTE compatible)|
|Sim Type||Dual Nano Sim|
|Finger Print Sensor||Available|
|Battery Capacity||3000 mAh|
What is best about Micromax Yu Yureka Black ?
What I like the most about Micromax Yu Yureka Black is the presence of 4 GB RAM and 32 GB internal memory.
A Sub Rs 10,000 smartphone can not be compared with Galaxy S8 or LG G6 or any flagship but eventually in the price conscious Indian Smartphone market, the smartphone will be looked upon as a budget smartphone.
Why Should you Buy Yureka Black from Micromax ?
There are some reasons as to why you should buy Yureka Black from Micromax
- 4 GB RAM
- 32GB Internal Storage
- 13MP Sony Sensor based camera with Full HD recordings
- 4G VoLTE
Since the price of Yureka Black is under Rs 10,000 and you are getting so much in the price I think you should definitely buy Yureka Black.
Why You Should Not Buy Yureka Black ?
Micromax as a company has history of
- Not giving updates regularly
- Customer Support is bad
- Forgets about customer after sales.
- Worthless resale value
Since the launch of Micromax devices in India, many have suffered due to their policies. Countless smartphones still are pending with Micromax Customer Service as they are unable to handle the pressure.
My View about Micromax Yureka Black
In case you are looking for a decent smartphone with decent specifications then you should go ahead and give this smartphone a go.
You also get 3% Cashback (Rs 300) as a promotional cashback in your PhonePe Account which you can use to buy stuff on Flipkart or withdraw in your Bank Account.
A Smartphone with 4GB Ram and 32Gb Internal Storage will be definitely a game changer for Micromax but I certainly doubt that this smartphone will make a dent in the market share of Xiaomi which is clearly the leader in the segment.
If someone from Micromax cares to give me a Review Unit , I would certainly review the smartphone but I am not inclined to purchase stuff from Micromax.
So What are you views , I would certainly like to know.